Frances Moffatt is both an author and a freelance fashion illustrator based in the North East, and after achieving a BA Hons in fashion marketing she admirably built up her reputation through use of promotional packaging and the creation of her own personal website. This not only secured her work with companies such as Lullaby and Go Girl magazine, but also got her acknowledged by Bright Agency. One of her most successful and recognized pieces is an illustrative exercise book titled "The Fashion Exercise Book" which she worked on with a company named Batsford. This book has been featured in stores such as Waterstones and TK Maxx, and has even been displayed in galleries such as the Tate and the Baltic.
With regards to her style, it appears to follow the typical 'fashion illustrator' vibe. Her use of line suggests the detail and depth within the image, and a splash of colour or a specific pattern is used to further enhance her pieces. Despite using no tone or shadow, she still maintains a sense of realism within her designs and overall has a very has a very sophisticated style of illustration.
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